Neeli Bendapudi

Dean of the School of Business
Primary office:


Dean Bendapudi's primary research focus is on how customers evaluate which service providers and organizations are best able to meet their needs and when they merit long-term relationships. A second area of interest deals with how organizations can effectively communicate their ability to meet customer needs. She is the founder and executive director of the Initiative for Managing Services, a center within Fisher College representing a consortium of companies that partner with the college on teaching, research and outreach regarding service management. She has consulted for dozens of the world's largest companies, including Cessna, Deloitte & Touche, Procter & Gamble and Yellow Roadways.


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