Sanjay Mishra

Associate Professor of Marketing & Entrepreneurship
Primary office:

(Ph.D., Washington State University) Dr. Mishra's research interests are in Consumer Preference and Choice Modeling, Brand Extension and Alliances, Entrepreneurship and Fast Growth, New Product Development, and Psychometrics. His work has been published in several journals such as the Journal of Marketing Research, Psychometrika, Journal of Current Issues and Research in Advertising, Journal of Product Innovation and Management. He has been voted by the MBAs as the "MBA Outstanding Professor." In Fall 2011, he was in India on a Fulbright award to study "Entrepreneurship and Technology Commercialization in India."

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