Dr. Rowland's major teaching and research interests are in rhetorical criticism, argumentation, and the public sphere. Dr. Rowland and his debate colleague were the 1976 National Debate Champions for KU. He is a former director of forensics at KU and at Baylor University. He also has received an Outstanding Service Award from the Kansas Bar Association based on his work in Continuing Legal Education on legal advocacy. In November 2006, he was honored by the National Communication Association with the Donald H. Ecroyd Award for Outstanding Teaching in Higher Education.. He and David Frank of the University of Oregon published a book on Israeli-Palestinian rhetoric titled "Shared Land/Conflicting Identity" (Michigan State University Press) in 2002.